Writing Merchant Referral Emails
Pre-written email options to kickstart your merchant outreach copywriting. Copy a template, personalise it, then send via the Refer a Merchant flow in your portal.
Prefer the original pack? Download the full PDF for offline use and printing.
Download PDFSporting clubs
Pre-written options for familiar audiences (family & members). Personalise placeholders before sending.
Sporting club email 1
Subject: <Name> Reach New Heights in Sales and Help Power Our Club the Swoodle Way
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <our Club Name>’s community. We’re on a mission to supercharge our fundraising — and you can help make it happen by becoming a Swoodle Merchant. Swoodle Makes Fundraising Smarter Swoodle takes the hard work out of fundraising and turns it into a long-term revenue stream. All we need is for awesome businesses (like yours!) to get involved. Got a Business? Make an Offer. Offer something simple — an introductory deal, a small discount, or ongoing special — and you’ll be listed on the Swoodle Marketplace, promoted to: Our loyal club members & supporters and thousands of active Swoodle subscribers. More merchants = more subscribers = more money raised for <our Club Name>. It’s that simple. Who Can Help? Past supporters & sponsors: reconnect with our community Familiar faces — parents, friends, club families, co-workers Local legends — caf’s, retailers, hairdressers, gyms, and more! Become a Merchant Today Signing up is quick, free, and gives your business a valuable marketing boost. Best of all, your support helps us grow, thrive, and stay competitive. Sign up here: www.swoodle.com.au/merchant-feature/ Questions? Need help? Just reply to this email or chat to a club volunteer — we’ve got your back. Or reach out to the team at Swoodle for more information on info@swoodle.com.au Thanks for backing us, <Name> <Club Name> <Title>
Sporting club email 2
Subject: List Your Business. Gain Loyal Customers. Back the Club. Everyone Wins.
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <our Club Name>’s community. We’re on a mission to supercharge our fundraising — and we’d love your support. By becoming a Swoodle Merchant, your business can help our club grow, thrive, and raise vital funds — all while getting valuable exposure to new customers. Why Swoodle? Swoodle turns everyday shopping into ongoing fundraising. It’s a smarter, low-effort way to give back — and all it takes is a simple offer from local businesses like yours. You have a Business. Make an Offer. Offer a small discount, special deal, or introductory promo — and your business will be featured on the Swoodle Marketplace, promoted to: Our club members and supporters and thousands of Swoodle subscribers across the community More merchants = more supporters = more funds for <our Club Name>. Who Can Get Involved? We’re inviting: Past sponsors and supporters Club families, friends, and co-workers Local legends — cafes, retailers, hairdressers, gyms, and more If you know someone who could help, please share this with them! Become a Merchant Today Signing up is quick, free, and gives your business a valuable marketing boost. Best of all, your support helps us grow, thrive, and stay competitive. Sign up here: www.swoodle.com.au/merchant-feature/ Simply reply to this email, chat to a club volunteer, or reach out to the team at Swoodle for more info on info@swoodle.com.au Thanks for backing us, <Name> <Club Name> <Title>
Sporting club email 3
Subject: Grow Your Business with a Small Offer <Your Club Name>
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <our Club Name>’s community. Let’s Power Up Our Club Together! We’re on a mission to turbocharge our fundraising — and with your help, we can score big for our players and our club! Swoodle Makes Fundraising Simple & Smart Swoodle turns everyday support into a winning streak for our club. It’s easy: local businesses (like yours!) join in, offer a deal, and together we all win. Got a Business? Make an Offer! Give our supporters a special discount, an introductory deal, or an ongoing offer — and your business will be featured on the Swoodle Marketplace. You’ll be promoted to: Our loyal club members & families and thousands of active Swoodle subscribers in our community More merchants = more supporters = more success on and off the field! Who Can Help? Past players, supporters & sponsors: reconnect and give back to the club you love Club families, friends & co-workers: rally behind your team Local legends: caf’s, retailers, hairdressers, gyms — everyone’s invited! Become a Merchant Today Signing up is quick, free, and gives your business a valuable marketing boost. Best of all, your support helps us grow, thrive, and stay competitive. Sign up here: www.swoodle.com.au/merchant-feature/ Questions? Reply to this email, chat with a club volunteer, or reach out to the Swoodle team on info@swoodle.com.au — we’re all here to help! Thanks for backing us, <Name> <Club Name> <Title>
Schools
Templates for school communities inviting local businesses to join as merchants.
School email 1
Subject: Grow Your Business with a Small Offer <Your School Name>
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <our School Name>’s community. We’re raising funds to support our students — and we’d love your help. By becoming a Swoodle Merchant, your business can play a direct role in supporting our school community, all while gaining valuable exposure to local families. Why Swoodle? Swoodle is a smarter, low-effort way to fundraise. It connects everyday spending with local causes — turning your offers into meaningful support for our school. How You Can Help Offer a simple discount, special deal, or introductory offer — and your business will be featured on the Swoodle Marketplace, promoted to: Our school families and supporters and thousands of engaged Swoodle users across the community More businesses = more offers = more funds for our students. Who Can Join? We’re reaching out to: - Past sponsors and school supporters - Parents, friends, and extended networks - Local businesses — cafes, retailers, hairdressers, service providers, and more Know someone who might want to help? Please share this opportunity with them too! List Your Business Today Signing up is quick, free, and gives your business a valuable marketing boost — and your support will make a lasting impact on our students and their future. Sign up here: www.swoodle.com.au/merchant-feature/ Just reply to this email, speak with a school volunteer, or connect directly with the team at Swoodle for more details on info@swoodle.com.au. Thanks for backing our school community. <Name> <School Name> <Title>
School email 2
Subject: <Your Name> Boost Your Sales While Backing Our School
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <our School Name>’s community. We’re working hard to raise funds for our school — and your business can make a big difference. By partnering with Swoodle as a Merchant, you’ll help support our students, while also gaining valuable exposure to families and supporters in the local community. How It Works Swoodle is a digital fundraising platform that connects everyday shopping with local causes. Businesses like yours simply offer a small discount or deal, and in return: You’re featured on the Swoodle Marketplace, promoted to our school community and reached by thousands of Swoodle users. Your offer drives real support for our school — and brings new customers to your door or online. It’s Easy to Get Involved. We’re inviting: - Past supporters and local sponsors - School families and extended networks - Local businesses of all kinds — cafes, tradies, beauty salons, gyms, and more Signing up takes just a minute — and every new offer helps us get closer to our fundraising goals. Support Our School, Grow Your Business Signing up today is quick, free, and gives your business a valuable marketing boost. Sign up here: www.swoodle.com.au/merchant-feature/ Want to know more or need a hand getting started? Just reply to this email, talk to a school volunteer, or contact the friendly team at Swoodle on info@swoodle.com.au. Thanks so much for considering this — together, we can make a big impact. <Name> <School Name> <Title>
Community organisations
Templates for community groups inviting local businesses to give back and get seen.
Community organisation email 1
Subject: <Your Name> Get Seen, Gain Customers, and Give Back Locally with Swoodle
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <your Community Organisation>’s community. We’re reaching out to invite you to be part of something that gives back — and gives your business local exposure in return. By joining Swoodle as a Merchant, your business can help support <Your Community Organisation Name> while connecting with customers who care about supporting local. Give Back the Smart Way Swoodle is a community-driven platform that turns simple business offers into meaningful support for local causes. All you need to do is offer a small discount, deal, or perk — and in return: Your business will be listed on the Swoodle Marketplace, promoted to our organisation’s supporters and seen by thousands of Swoodle users in your area. It’s visibility with purpose — and it makes a real impact. Who Can Join? We welcome all kinds of local legends: - Cafes, salons, tradies, retailers, and service providers - Long-time supporters and local sponsors - Friends, family, and businesses connected to our cause Know someone else who may want to support us? Please pass this on! Make a Difference and Sign up Today! Signing up is quick, free, and gives your business a valuable marketing boost — and your support helps <Your Community Organisation Name> continue the important work we do in the community. Sign up here: www.swoodle.com.au/merchant-feature/ Reply to this email, speak with one of our volunteers, or get in touch with the friendly team at Swoodle for more info on info@swoodle.com.au. Thanks for supporting local — it means the world to us. <Name> <Organisation Name> <Title>
Community organisation email 2
Subject: List Your Business, Drive Customers. Help <Your Community Organisation Name> Thrive
For familiar audiences (family & members)
Dear <Merchant contact name>, Thank you for being such a passionate member of <your Community Organisation>’s community. We’re working to raise vital funds for our community — and we’d love your support. By becoming a Swoodle Merchant, your business can help <Your Community Organisation Name> continue to grow, support others, and make a lasting impact — all while gaining exposure to local customers. Why Swoodle? Swoodle is a smart, easy-to-use fundraising platform that turns everyday offers into real support for local causes. All it takes is a simple offer from businesses like yours. How You Can Help Offer a small discount, special deal, or introductory offer — and your business will be featured on the Swoodle Marketplace, promoted to: Our community supporters and members Thousands of active Swoodle users More local offers = more engagement = more funds raised. Who Can Join? We’re calling on: Past sponsors and supporters Friends, families, and community members Local businesses of all kinds — caf’s, retailers, health and wellness providers, trades, services, and more If you know someone who might want to get involved, feel free to pass this on! Join Swoodle Today Signing up is quick, free, and gives your business a valuable marketing boost — and your support will help <Your Community Organisation Name> continue to thrive. Sign up here: www.swoodle.com.au/merchant-feature/ Have questions? Just reply to this email, connect with one of our volunteers, or reach out to the Swoodle team directly on info@swoodle.com.au. Thank you for being part of something bigger. <Name> <Organisation Name> <Title>
