How to Set Up a Fundraising Campaign with Swoodle

At a glance

  • To set up a fundraising campaign with Swoodle, fundraisers start by signing up, verifying their account, and accessing the Fundraiser Hub to begin their setup.
  • They then create a customised page that clearly shares their goal and gives supporters a simple way to join and contribute.
  • Using the Launchpad Starter Kit, fundraisers plan their launch, promote the campaign, and engage their community with ready-to-use marketing materials.
  • As memberships grow, progress is tracked live in the dashboard, showing the number of supporters, total funds raised, and payouts in real time.

 

Many digital fundraising platforms claim to make fundraising easy, but still create extra work, costs, or a reliance on volunteers. Swoodle is different. It is a low-effort digital fundraising platform for schools, clubs, and community groups in Australia that helps organisations raise money without selling products or running events.

Every supporter who becomes a Swoodle member contributes directly to your cause, with 40% of the annual membership paid to your fundraiser. There are no setup fees or admin work, only a simple and transparent way to raise funds that benefit both you and your supporters.

This guide walks you through setting up a fundraiser with Swoodle, launching your campaign, and tracking performance. By the end, you’ll see how quickly local community organisations can turn memberships into real income.

 

Step-by-Step: Setting Up Your Swoodle Fundraiser

 

Creating a Swoodle fundraiser is simple and does not require technical experience. The process is designed for schools, clubs, and community organisations that want a no-cost, low-effort way to create ongoing revenue through digital fundraising.

 

Step 1: Sign Up and Activate Your Account

Start by registering your organisation on the Swoodle platform. The registration form asks for your organisation’s name, logo, contact information, fundraiser category, and additional information about the fundraiser and cause. Once submitted, you will receive an email confirmation.

This confirmation activates your account and gives you access to the Fundraiser Hub, where you create and manage your campaign.

Step 2: Build and Customise Your Fundraiser Page

After your account is confirmed, create your fundraiser page. This page is the public face of your campaign that supporters see and decide to support through memberships. It includes your logo, banner image, and an “About Us” section explaining your fundraising goal. You can also add unique shareable links for newsletters, social media, and community updates on your fundraiser page.

Once your page is live, Swoodle provides a Launchpad Starter Kit to help you plan your launch. The kit includes custom marketing materials, branded social media posts, templated emails, and a fundraising guidebook. These tools ensure your campaign looks professional and is ready to be shared with your community.

Step 3: Launch and Promote Your Campaign

When everything is prepared, launch your fundraiser and start spreading the word by sharing the campaign link with past and present students, families, community members and supporters. There is no set time limit for a Swoodle fundraiser, so you can run your campaign for as long as it suits your goals.

Fundraisers can also run multiple campaigns over time as their needs change. For example, a school might start with a three-month campaign to fund sporting equipment and later shift to a separate six-month campaign to support new musical instruments. This flexibility allows each fundraising effort to stay aligned with current goals.

Each new membership worth $49.99 purchased through your link contributes $19.99 directly to your organisation. Supporters receive everyday discounts and savings through the Swoodle platform, making membership appealing to them. The more consistently you promote your campaign, the faster your fund grows.

Step 4: Track Performance and Stay Transparent

Once your campaign is running, your dashboard provides real-time insight into progress. You can see how many supporters have joined, how much money has been raised, payout history, available balance, campaign progress, upcoming renewals and more. Every transaction, payout, and balance is displayed clearly like a bank statement, so you always have a complete picture of your performance.

The dashboard allows you to monitor targets and share reports with school committees or club boards. This transparency helps organisers stay informed, communicate results clearly, and maintain accountability throughout the campaign.

Step 5: Receive Funds and Build Recurring Revenue

Every time a supporter joins through your page, Swoodle allocates 40% of the $49.99 fee to your organisation. Payouts are processed 30 days after Swoodle receives the membership fee, with all payments issued at the end of each month. This structured schedule ensures secure processing, clear records, and transparent reporting for organisers.

When memberships renew each year, your fundraiser continues earning without the need to restart campaigns. This creates a sustainable income stream that grows annually as your supporter base expands. For schools, clubs, and community groups, it turns a single campaign setup into a long-term funding model.

 

Example: How a Small Fundraiser Can Generate $2,998.50 in 12 Weeks with Swoodle

 

Let’s say, a primary school with 180 students set out to raise funds for new sports equipment. After registering on Swoodle and setting up their marketing page, they receive a starter kit that includes custom marketing material, a strategic fundraising calendar, branded social media posts, and ready-to-send email templates.

Using these tools, the school creates their marketing page and sets up its campaign. They then reach out to past and present students, families, friends, and local businesses, inviting them to support the campaign and join Swoodle as merchants to offer member discounts. This approach brings the entire community together: supporters join to help the school, while local businesses gain exposure to loyal customers.

Over 12 weeks, the school runs its campaign following Swoodle’s structured calendar and step-by-step guidance. They track their results through the dashboard, watching memberships grow in real time. By the end of the campaign,

  • 150 supporters join the fundraiser
  • Each membership raises $19.99 for the school
  • Total fund: $2,998.50 in 12 weeks
  • Revenue continues as memberships renew annually

This example illustrates how Swoodle’s model combines digital tools, built-in marketing support, and community engagement to create a repeatable, low-effort source of income for schools and clubs.

Swoodle makes fundraising for schools, sports clubs and community organisations in Australia simple, transparent, and sustainable. It replaces complex, time-consuming methods with an automated, digital model that delivers direct financial benefit.

Creating a fundraiser is free. Once your page is live, every membership generates funds instantly and continues to contribute through renewals. There are no costs or physical logistics to manage, only an effortless way to support your cause and grow your community.

Launch your free fundraiser with Swoodle today and build steady, recurring income for your school, club, or community group.

 

FAQs

 

Who can start a fundraiser with Swoodle?

Swoodle is built for Australian schools, sporting clubs, and community organisations. Whether you’re raising money for new equipment, uniforms, or facilities, any not-for-profit group can launch a Swoodle campaign at no cost.

What tools are included in the Swoodle platform?

Every fundraiser has access to built-in marketing assets, including email templates, social media tiles, posters, and campaign calendars. A live dashboard tracks revenue, memberships, and payouts to simplify and make reporting transparent.

Do I need technical skills to use Swoodle?

Not at all. Swoodle automatically creates your branded fundraising page that you can customise and provides the marketing assets you need to promote your campaign. There’s no coding, website design, or admin work required.

Privacy Policy

Privacy

Swoodle APP Pty Ltd (“Swoodle”) respects your privacy. This Privacy Policy describes the information we collect and the manner in which we may use such information. We may modify or supplement this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post those changes on this page of our website. We are committed to ensuring that, to the best of our ability, we meet all the requirements of Australian Privacy Principles and the Privacy Act in Australia, and the Privacy Act (2020) and Privacy Principles in New Zealand.

Collection of Information

Swoodle collects information about you in four different ways:

  • Member Activation
    When you activate your Entertainment membership, we will ask you to provide certain information about yourself. This information may include your name, mailing address, email address, and phone number. We will collect personal information such as this only when it has been voluntarily provided by you.
  • Restaurant Appraisal Forms
    When you complete a restaurant appraisal form as part of your Entertainment dining experience, we collect contact information such as your name, mailing address, and email address.
  • Voting for Your Favourite Restaurant
    When you vote for your favourite restaurant using the online form or the form in the Swoodle membership, we collect contact information such as your name, mailing address, and email address.
  • Cookies/IP Addresses
    Swoodle’s primary website does not collect permanent cookies. Swoodle collects information about individuals using the Frequent Values™ series of websites through Internet Protocol (IP) addresses. An IP address is a number that is unique to the computer through which you are connected to the Internet. The Frequent Values™ series of websites also use “cookies” to assign identification to your computer. Cookies are small pieces of information that are stored by your web browser on your computer’s hard drive. Cookies allow a website to store and reference specific types of information while you are visiting it, and to keep your session “live” when you are logged in. Swoodle’s cookies contain no personal information or financial information. Most web browsers automatically accept cookies, although your browser preferences may be changed to prevent this if you so desire. Please see www.cookiecentral.com for further information.

Delete Account

Swoodle provides an option to remove a user’s account details via the App. Users can revoke this request within 30 days by clicking the Withdraw prompt in the Entertainment App. This request will only affect your Swoodle membership account details. As per applicable Australian and New Zealand law, we must maintain financial records for seven years and thus keep historical data to support any audit.

Use of Information by Swoodle

  • We use the information we collect from you in order to provide you with a specific service. For example, we use your contact information (e.g., name, address, and credit card information), along with your Swoodle number, to provide you with, and/or bill you for, any Swoodle Membership you wish to purchase and which may be available directly from us (note: you will not be able to use such services without providing this information).
  • We may also use this information to improve our marketing efforts and services, analyze site usage, and customize our website’s content and layout.
  • We may disclose your personal information to the fundraiser that sold you your Swoodle Membership or you have selected at purchase of membership so that the fundraiser may notify you of new editions and other relevant initiatives.
  • We may also use this information to notify you of special offers, restaurant updates, discounts, and new products and services related to the purchase of your Entertainment Membership (via email, SMS, and other online and offline communications). If you do not wish to receive these communications from us, please notify us by email at contact@swoodle.com.au or call us at 1300 000000.
  • If you are providing artwork for your fundraising organization, we may use these in materials relating to the promotion of the Swoodle Membership on our website.

Who Will See or Have Access to Your Information?

We may disclose to third parties aggregate anonymous statistics regarding our customers, sales, traffic analyses, and other information regarding or collected through our websites and printed forms. Other than in this anonymous form, we will not disclose your personal information without first obtaining your permission except as follows:

  • We may disclose personal information if required by law or legal process.
  • We may disclose your personal information to third parties providing, or assisting us in providing, services requested by you, and for billing purposes.

Security

We process online customer orders and collect and store personally identifiable information using 128-bit SSL encryption technology. SSL encrypts the information you input before it is sent to us via the Internet. In addition, all of the customer information we collect on our website is stored on Swoodle App Pty Ltd’s host server which is located in a restricted access area and is password protected.

Links to Other Sites: Ads

Our websites may contain advertisements and links to other websites (“Third Party Materials”). We are not responsible for the privacy policies or content of these Third Party Materials. Our privacy policy only addresses the use and disclosure of information we collect from our Websites. We encourage you to inquire about and review the privacy policies of providers of Third Party Materials before you disclose your personal information to others.

Correcting and Updating Your Information

You may gain access to personal information that Swoodle has collected about you by contacting 1300 000000 (Australia). You may also request to have any of your personal information corrected or updated by sending an email to contact@swoodle.com.au or call us at 1300 0000000 (Australia).

Feedback

We appreciate your comments and questions regarding this Privacy Policy. If at any time you believe we have handled your information otherwise than in accordance with this Privacy Policy, please notify us by email at contact@swoodle.com.au or call us at 1300 0000000 (Australia), and we will use commercially reasonable efforts to investigate and, if we deem necessary, remedy the matter.