Your Success Calendar
Your 20-week guide to launch, grow, and maximise your fundraiser.
Mindset for success
Before you work the calendar, lock in the mindset: keep the energy high, frame local businesses as partners, start with people who already support you, and begin promoting as soon as possible.
Read the full coaching guide: Fundraiser Mindset for Success
Weeks
1-2
Phase 1: Launch Strong
- Appoint a Fundraising Champion Choose one person to coordinate your campaign and keep everything moving.
- Set Your Goal Decide exactly what you’re fundraising for (for example equipment, uniforms, travel, and facilities).
- Create Your Marketing Page Tell your supporters who you are, what you’re raising money for, and why it matters.
Weeks
3-4
Phase 2: Build Momentum
- Build Your Team Create a small team to help spread the word across your club, school, or community.
- Organise Your Marketing Assets Download posters, flyers, social graphics, QR codes, email templates, and more.
- Plan Your Promotion Decide how you’ll communicate with supporters through email, social media, and events.
Weeks
5-10
Phase 3: Promote & Inspire
- Launch Everywhere Share your marketing page across your website, newsletter, email, social media, and community groups.
- Send Regular Emails Send your first announcement, then continue with weekly updates to keep supporters engaged.
- Stay Active on Social Media Post 1–2 times each week. Celebrate milestones, recognise supporters, and share your journey.
Weeks
10-15
Phase 4: Celebrate & Say “Thank You”
- Share Your Progress Post updates and celebrate your achievements so far.
- Thank Your Supporters Send a personal thank-you email. They’ll appreciate knowing they’re making a real difference.
- Celebrate Publicly Share photos, milestones, and success stories to keep the excitement going.
Weeks
15-20
Phase 5: Grow & Go Again
- Review Your Results Meet with your team and review what worked well. Check your fundraiser dashboard for insights.
- Plan Your Next Campaign Start thinking about your next goal and how you’ll build on your success.
- Keep Supporting Local Encourage members to use Swoodle offers all year. Every membership continues to make a difference.
Related guides
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